The opportunity and ambition is to build South Africa's first premium digital cricket media property that creates long-term commercial value.
While the financial model presents sponsorships as a form of income, this represents only one potential revenue stream. As the audience and brand develop, opportunities will emerge across content, formats, spin-offs, experiences, memberships and consumer products.
Beyond A Show
1.Establish the Show
Launch a premium cricket show built around four distinctive voices, with sponsorship as the initial commercial focus.
2.Grow Across Platforms
Reach cricket fans through long-form video, audio, social content and the talent’s own channels.
3.Develop New Opportunities
Explore spin-off formats, memberships, live experiences and products as audience demand develops.
Most Podcasts Stop Here
Record→Publish→Hope for the Best
Often, the focus is simply on recording and publishing episodes, with little thought given to what audiences actually want, how content should be produced and distributed, or how to turn occasional viewers into an engaged community.
The Dreamkicker Approach
01Content Strategy & Audience Insights
02Premium Content Production
03Consistent Publishing
04Community Engagement
05Audience Growth
06Loyal Community
07Experiences, Products & Merchandise & Spin-offs
08Long-Term IP Value
Select an opportunity on the wheel to explore how it could generate revenue.
THE BRAND
What Each Party Brings
Dreamkicker provides the funding, production expertise, creative resources and commercial experience. We manage everything from show development and production to sponsorship sales, distribution, audience growth and financial management.
The talent bring their time, personalities, experience, reputation, audience reach and networks, helping attract guests and commercial opportunities.
Together, we agree on the key decisions and direction of the show.
Across all three options, Dreamkicker provides monthly performance updates and quarterly financial reporting, ensuring transparency on revenue, costs and profitability.
IP Ownership
Each talent · 20%Dreamkicker · 20%
All five parties share equally in distributable profits. No episode fees or guarantees.
Production costs are fully recovered.
How Was This Income Generated?
Choose who brought in each deal and whether an external agency brokered it.
Edit sponsorship deals
Scenario buttons load illustrative deals. The revenue slider scales the current deal values proportionally; editing a deal updates total revenue.
Talent Earnings
Dreamkicker returns
Total earnings includes commission and profit share. Net exposure after guarantee funding or unrecovered production is shown in the commercial breakdown.
Commercial Breakdown
View full breakdown
Revenue Scenarios
Select a revenue level below for a snapshot of talent earnings and Dreamkicker returns at different revenue levels.
Scenarios are based on the current commission structure. All returns exclude commission earnings.
Model Assumptions & Exclusions
Revenue & Commissions
All revenue is assumed to come from sponsorship.
Dreamkicker or the talent member who secures a deal earns a 5% kick back.
If an external agency brokers the deal, an additional 20% commission applies.
Commissions can be combined and are deducted before production costs and profit distributions.
Production & Talent Payments
Dreamkicker funds all production costs, which are recovered before any profit distributions.
Option B: episode fees are paid when revenue allows. Unpaid fees do not carry forward.
Option C: Each talent member receives the greater of R750,000 guaranteed or their 15% profit share. Dreamkicker covers any shortfall.
Exclusions
Additional commissions not entered in the Deal Builder.
Overheads, marketing, travel, accommodation and guest expenses.
Legal, accounting, insurance, taxes and financing costs.
Contingencies, unforeseen expenses and future IP valuation.
Figures are illustrative Season 1 projections, not a final budget .
